A private AI conversation companion that helps you reflect, organize thoughts, and create calm moments in daily life — with a strong focus on privacy and Swiss hosting.
What Smilu is
Smilu is a private AI wellbeing app designed for everyday conversations and personal reflection.
It offers a quiet, non-judgmental space where you can write, think aloud, and organize your thoughts — whether you are processing a busy day, capturing a moment, or simply pausing for yourself.
Smilu is not built for productivity or performance. It is built for clarity, reflection, and calm presence.
Who is Smilu for
Smilu is for people who want a simple, private way to reflect and reconnect with their thoughts.
It can be especially helpful for:
- busy individuals who want to slow down mentally
- people who prefer writing over speaking
- anyone looking for a calm, structured way to process thoughts
- those who want a private space without social pressure
Smilu adapts to your rhythm — whether you use it occasionally or as part of a daily routine.
How Smilu benefits you
How Smilu can support daily wellbeing
Smilu is designed to support reflection without pressure or expectation.
- Reflect in private
- Write freely in a space that is yours alone
- Organize your thoughts
- Turn scattered thinking into a clearer structure
- Create calm moments
- Pause during busy days and reconnect with yourself
- Choose your tone
- Select how Smilu responds — empathic, casual, or neutral
Each interaction is simple, but over time, it can help build awareness and mental clarity.
Smilu is designed to encourage reflection and conversation.
How Smilu works
Using Smilu is intentionally simple:
- Choose a conversation tone
- Start a private AI chat
- Capture thoughts, notes, or reflections
- Return whenever you want to pause and reflect again
There is no pressure to use it in a specific way.
Smilu is there when you need it — and quiet when you don’t.
Why Smilu
Smilu is designed with a clear focus: reflection, not instruction.
Built for reflection, not advice
Smilu does not tell you what to do — it creates space for your own thoughts
Privacy-first by design
Conversations remain private and are not used to train AI models
Swiss hosting and data protection orientation
Infrastructure is aligned with strong privacy standards
Calm, non-directive interaction
Designed to support without overwhelming or guiding
Not a replacement for human care
Smilu complements daily life — it does not replace professional support
Is Smilu therapy?
No.
Smilu is not therapy, not a medical device, and does not diagnose or treat medical conditions.
It is a private AI conversation companion designed for reflection and everyday mental wellbeing.
If you are in crisis or need urgent support, please get in touch with a qualified professional or a local support service.
Smilu comes from Smile and You.
Where is my data stored?
All user data, including chat history, is stored exclusively on the user’s own mobile device. Even during conversations with the AI, data is neither stored on servers nor used to train AI models.
The only information stored on Swiss servers — and therefore subject to strict Swiss data protection laws — is the email address used for account access.
Payments are processed securely via the Google Play Store or Apple App Store, meaning Smilu does not access or store any payment information.
The only information stored on Swiss servers — and therefore subject to strict Swiss data protection laws — is the email address used for account access.
Payments are processed securely via the Google Play Store or Apple App Store, meaning Smilu does not access or store any payment information.
What happens to my chat?
Smilu is built with a strong focus on privacy and minimal data usage.
- Chat content is processed only to generate responses
- Conversations are not used to train AI models
- Chat history remains on your device
- Payments are handled via Apple App Store and Google Play
The goal is simple: create a space where you can write freely, without concern.
Frequently Asked Questions
What is Smilu?
Smilu is a private AI wellbeing app for reflection, journaling, and everyday conversations.
Is Smilu anonymous?
Smilu is designed with minimal data usage and a strong focus on privacy.
Is Smilu a therapy app?
No. Smilu is not therapy and does not provide medical or psychological treatment.
What can I use Smilu for?
You can use Smilu to reflect, organize thoughts, capture moments, or create calm pauses during your day.
Where is Smilu hosted?
Smilu is built with infrastructure aligned to Swiss privacy standards.
Do my chats train the AI?
No. Conversations are not used to train AI models.
Smilu isn't just another AI tool; it's a companion.
Pricing
Smilu offers two plans to meet different needs:
⭐ Premium Plan (Most Popular)
CHF 12.90 / month. Just try it. Cancel anytime.
Everything in Standard, plus:
- Voice conversations
- Future expert tools (in development)
Best for deeper conversations and more flexibility.
⚪ Standard Plan
CHF 7.90 / month. Just try it. Cancel anytime.
Chat with SMILU by text whenever you need a moment to reflect. Includes:
- Mood Journal
- Notes & reflections
- Gentle reminders